Fralía’s frst contact with cocoa took place before its foundation, still in 1995, when a family that founded the company had another business: a candy and confectionery industry based in João Monlevade, Minas Gerais, Brazil.
We know the fundamental importance of cocoa for our business. At that time, a major challenge was already faced in a dialogue with our supplier partners. But this same barrier detected a purpose and, in this consultation, we saw a great opportunity!
We decided, then, to invest in the Cocoa market – so concentrated and global, but direct and simple language – that enabled the growth of several companies, producers and markets. So it was when Imperial born, which for more than a year guided our desire and taught us everything he knows about Cocoa.
At the end of 2016, a new impulse came to provoke us. Even in the midst of the crisis, we knew that it was necessary to grow, a time to plan higher flights. However, each step requires an imputation and increase responsibility along with the need to professionalize our management.
From an agressive bussines plan, Fralía is a referense company in the cocoa market as known for dialogue, innovation and relationship.
We arrived on the market to exhibit a new concept in the cocoa and chocolate industry through an agile and modern industry, without losing the respect and love for nature that Cocoa represents, from its origin to the transformation into products and foods used in the arts of chocolate flavor.
We arrived on the market to introduce a new concept in the cocoa and chocolate industry through an agile and modern industry, without losing the respect and love for nature that Cocoa represents: from its origination to its transformation into unique products and foods based on in art and chocolate flavor.
